Entire books and courses can be written about this step alone. I know, because I have written them and teach them. However, this will give you a brief overview of some of the key negotiating points I think are important.
In the first three steps we started with the business plan and became more specific with each subsequent step. These steps set the stage for being active in the market and securing the right space. Now we are going to look at the bigger picture again.
In the first step we looked at how your real estate needs must fit into the business and marketing plan. Unfortunately, this first step is typically missed by most entrepreneurs and that is a mistake.
Finding the right space and negotiating your lease with a landlord can be intimidating. It is likely that you have searched high and low for the perfect piece of real estate and you don’t want to do anything to jeopardize your position.