Your broker profile is your digital calling card or your virtual park bench. Does it make potential clients say, “wow! I need to work with them” or “let’s keep looking”? When your broker profile is on its game you’ll notice positive changes in the quality of clients you earn and help you to trust you are putting your best foot forward. Commercial real estate is becoming more and more virtual, so these types of exercises are important to keep you relevant. So, we’ve put together our best tips to make your broker profile (on and off of Spacelist) showstopping.
Here are 4 tips for a tip-top broker profile:
A professional headshot:
An up-to-date professional headshot is worth its weight in gold. Not only does it puts your best foot forward, but it also familiarizes the public with you…the current you. We recommend getting new headshots every few years. A couple of headshot tips:
- Try to avoid kitschy poses. People want authenticity.
- Always have a photo
- Consider a fresh haircut or blowout just prior
- Avoid ‘busy’ clothing
- Ensure the image is high resolution
- No logos or groups of people, please
An authentic bio:
People are looking for authenticity. So when it comes to your bio, consider things that support your professional image, but also your humanity. It is also crucial that this section is not left blank. Talk to your potential clients in this section and promote your skills, experience and passions.
Ensure that your contact information is up-to-date, and of course, not empty! If your information is listed on multiple sites, keep a list of those locations and update them in the event of changes.
Along with the best foot-forward concept, ensure that you’re bio is free of spelling and grammatical errors. A tool like Grammarly makes this easy.
With tools like Spacelist’s Engine, you can make your profile and website work harder for you. Engine allows you to seamlessly link and manage your listings from one place, your Spacelist account. You could hyperlink this feature to your profile to make it easy for your prospects to find your listings.
Edit your profile on Spacelist
Once you’ve signed in, find Profile on the left-hand navigation panel. From there you’ll be able to fill out all the necessary information and follow our best practices.
Your broker profile reflects who you are as a business person.
Ensure that it is complete, error-free and up-to-date to put your best foot forward.